Berlin’s IFA 2025 has officially come to a close, and one brand that captured the spotlight was 3i, the pioneering smart home company making its first-ever appearance at the iconic tech show. With its theme First to the Future, 3i presented not only new product reveals but also a bold vision for how robotic cleaning can blend seamlessly into modern living.
From unveiling ultra-compact robot vacuums to showing off world-first technologies, 3i impressed visitors, media, and industry experts alike. Here’s a full recap of what made their IFA debut one of the standout moments of the show.
A New Name in the Global Spotlight
Though 3i is new to IFA, it is far from a newcomer in the smart cleaning space. 3i was founded by PICEA Corporation, a global leader in robotic cleaning technology since 2016, which already commands more than 30% of the high-end robot vacuum market.
At IFA, 3i seized the opportunity to introduce its philosophy to a wider global audience: products designed with imagination, innovation, and intelligence at their core. Its mission is to make effortless cleanliness and lasting peace of mind available to every household, regardless of home size, budget, or lifestyle.
3i’s innovations dazzle on a naked-eye 3D screen above the booth
The Headline Reveal: Q10 Ultra
One of the biggest talking points at 3i’s booth was the Q10 Ultra, an ultra-compact powerhouse that enters low and climbs high.
- Ultra-compact size: At just 7.89 cm tall and 29.8 cm wide, the Q10 Ultra is just a bit thicker than a standing baseball. That size isn’t just for show—it means the robot can glide under beds and sofas and weave through chair legs, reaching spaces where dirt usually lingers.
Q10 Ultra demonstrates smooth entry into low spaces
- Maximum suction power: Despite its size, it boasts 20,000 Pa suction, the most powerful among 3i’s lineup. Carpets and hidden dust don’t stand a chance.
- Next-level mopping: The extendable UltraReach™ mop (up to 3.1 cm) and long-reaching side brush make corner-to-corner cleaning a reality.
- Obstacle agility: With AirLift™ technology, the Q10 Ultra lifts its universal wheel and climbs thresholds up to 3.5 cm with ease. Small steps and transitions won’t interrupt cleaning.
Live setup highlights Q10 Ultra’s climbing ability
- Smarter navigation: Using proprietary DualRay™ laser navigation & obstacle detection, it avoids even tiny items that trip up other robots.
- Hassle-free maintenance: Its multifunctional base station handles dust collection, mop washing, air drying, and self-cleaning.
3i also informed that the Q10 Ultra will be 3i’s first robot to support the Matter protocol, ensuring smooth integration into smart homes worldwide. In short, it’s compact enough to fit anywhere but powerful enough to outperform much larger machines.
A Budget-Friendly Star: A10 Prototype
If the Q10 Ultra wowed with cutting-edge specs, the A10 drew attention for its promise of accessibility. 3i positioned this as its most cost-effective model yet, set to launch at under $150.
Despite its slim price tag, the A10 packs features typically reserved for mid- to high-end robots:
- 10,000 Pa suction power for strong daily cleaning.
- Vacuuming and mopping in one go, with extended and retractable side brush and mop for edge and corner coverage.
- Laser navigation and multi-level mapping to ensure efficiency in small and large spaces alike.
- App-based smart features, including scheduled cleaning and AI-suggested no-go zones.
IFA visitors praised the A10 as a proof point of 3i’s mission—bringing advanced cleaning performance to smaller homes and younger households who might be shopping for their first robot vacuum.
Showcasing Today’s Innovations
Beyond its future launches, 3i also displayed its current lineup of flagship models, each with distinctive technologies that already set the brand apart in the market.
- 3i S10 Ultra: The world’s first robot vacuum with WaterRecycle™ technology, capable of reusing water intelligently for floor washing. It features a real-time self-cleaning roller mop, perfect for liquid spills.
- 3i P10 Ultra: Designed for deep cleaning, it offers 18,000 Pa suction, UltraReach™ extendable mop, TangleCut™ anti-hair wrapping, and 60°C hot-water mop cleaning.
- 3i G10+: The world’s first robot vacuum with patented onboard debris compression and extendable mop/brush for true corner-to-corner cleaning. Its 60-day dust storage capacity wowed many booth visitors.
The WaterRecycle™ base model sparks interest
These models gave attendees a tangible sense of how 3i translates its “First to the Future” theme into real, practical innovations that make daily life easier.
Standing Out at IFA and ShowStoppers
IFA is one of the most competitive stages in consumer tech. Yet, from the moment doors opened, 3i’s booth at H9-134, Messe Berlin drew consistent crowds. Visitors were curious to see whether a newcomer could live up to its bold claims—and many walked away convinced.
The company also participated in ShowStoppers, the exclusive media showcase on September 4. There, journalists and influencers got hands-on time with the Q10 Ultra, G10+, etc. The 3i G10+ received the Best of ShowStoppers award from Gadgety for its innovative design, while the Q10 Ultra earned the IFA Innovation Award, recognized by media outlets including SlashGear, House Digest, and Hunker.
Q10 Ultra winning IFA Innovation Award
Why Compact Matters
One of the recurring themes in 3i’s IFA showcase was compact design without compromise. Homes are becoming more minimalist, with furniture that sits lower and tighter spaces that many robots struggle to reach.
By building vacuums like the Q10 Ultra and A10 to be slimmer and more compact, 3i isn’t just chasing aesthetics—it’s solving real challenges. Compact robots clean where others can’t, store easily, and fit seamlessly into modern living environments. It’s a design philosophy that resonated strongly with IFA audiences, especially younger urban homeowners.
Click to know more about 3i Robot Vacuums at IFA 2025.
Industry Impact and What’s Next
Messe Berlin shines under the bright September sun
IFA often signals the direction the home appliance industry is heading. With its debut, 3i made several statements that could ripple across the market:
- Compact is the future: Expect other brands to start chasing slimmer builds without cutting suction power.
- Hands-free is no longer optional: Automated mop washing, drying, and dust collection are quickly becoming baseline expectations.
- Sustainability through innovation: With WaterRecycle™ and onboard compression tech, 3i highlighted that eco-minded design can also be highly practical.
- Smart home integration is key: Matter support ensures these robots will play nicely in increasingly connected households.
Looking ahead, both the Q10 Ultra and A10 are scheduled for launch in Q1 2026, giving consumers a clear timeline to look forward to.
For a debut appearance, 3i didn’t just introduce itself—it made a statement. From powerful ultra-compact robots to category-defining features, the brand demonstrated that it isn’t content to follow industry trends. Instead, it intends to set them.
IFA 2025 attendees left the booth with a sense that 3i is a company deeply in tune with the needs of today’s households—whether it’s a busy family needing whole-home deep cleaning or a first-time buyer looking for affordable smart convenience.
As the curtain falls on this year’s IFA, one thing is clear: 3i has positioned itself as a brand to watch. With innovation in its DNA and a commitment to making smart cleaning solutions accessible for everyone, it has set a high bar not only for its competitors but also for its own next chapter.
And if IFA 2025 was just the beginning, the future looks very bright indeed.
